An overweight nation can just be crazy. Why on earth would it be a good idea to have labels on clothes that lie to us? To make us feel better? Huh?
… in recent years, as the American population has become generally more overweight, brands from the luxury names to the mass retail chains have scaled down the size labels on their clothing.
“You may actually be a size 14 and, according to whatever particular store you’re in, you come out a size 10,” said Natalie Nixon, associate professor of fashion industry management at Philadelphia University. “It’s definitely to make the consumer feel good.”
Research shows that, when it comes to self-perception, the concept of “overweight” may be relative.
Loading ...